Morocco is a destination rich in history, culture, and diverse landscapes, attracting travelers from all over the world. Here is an overview of the country’s main tourist cities, enriched with reviews from platforms like TripAdvisor and testimonials from international personalities.
Attractive Cities

- Marrakech : Nicknamed the “Pearl of the South,” Marrakech is famous for its bustling medina, colorful souks, and lush gardens. Visitors especially enjoy Jemaa el-Fna square, the Majorelle Garden, and the Bahia Palace. Hollywood actor Robert De Niro has expressed his fascination with the city, stating that “the arts are incredible” in Marrakech and that he is drawn to the creativity of this ancient city.
- Fes: Considered the spiritual capital of Morocco, Fes is home to one of the oldest universities in the world and a medina designated as a UNESCO World Heritage Site. Travelers recommend visiting the Bou Inania Madrasa, the Chouara Tannery, and the Andalusian quarter. The Idrissy Riad, a 400-year-old palace, offers an authentic experience with its historical architecture and restored gardens.
- Casablanca : A modern and cosmopolitan city, Casablanca is the economic center of Morocco. Tourists visit the Hassan II Mosque, one of the largest mosques in the world, and the Art Deco district. The Ain Diab corniche is also popular for its beaches and seaside cafes.
- Chefchaouen: Known as the “Blue City,” Chefchaouen captivates with its blue-painted alleyways and peaceful atmosphere. Hikers appreciate the trails in Talassemtane National Park, while the medina provides a picturesque escape away from the hustle and bustle of larger cities.
- Essaouira: This coastal town is renowned for its windy beaches—ideal for kitesurfing and windsurfing. Visitors praise Essaouira’s artistic vibe, with its art galleries, music festivals, and fortified medina. Villa Maroc, with its labyrinthine design and spa-hammam, is a recommended accommodation for a complete immersion.
- Merzouga Located at the doorstep of the Sahara, Merzouga is famous for the Erg Chebbi dunes. Travelers recommend camel treks, nights under the stars in Berber camps, and watching the sunrise over the dunes—an unforgettable experience for desert landscape enthusiasts.
- Ouarzazate: Nicknamed the “Gateway to the Desert,” Ouarzazate is a starting point for excursions into the Sahara. The Atlas film studios and the UNESCO-listed Aït Ben Haddou Kasbah are major attractions. The city has served as a backdrop for numerous international films, enhancing its fame among movie lovers.
- Tangier: A port city at the crossroads of Europe and Africa, Tangier has inspired many artists and writers. Visitors enjoy the historic medina, Hafa Café with its view of the Strait of Gibraltar, and the Kasbah Museum. Dar Nour, the city’s oldest guesthouse, offers eclectic decor and panoramic views from its rooftop terrace.
- Agadir: A popular seaside resort, Agadir is known for its fine sandy beaches and sunny weather year-round. Tourists recommend a stroll along the corniche, a visit to the El Had souk, and excursions to Paradise Valley for its natural pools.
- Rabat: The administrative capital of Morocco, Rabat enchants with its blend of history and modernity. Key sites include Hassan Tower, the Mausoleum of Mohammed V, and the Oudayas Kasbah. The city is also recognized for its contemporary art scene, with museums and modern art galleries.
The Stars Love Morocco

Morocco’s rich culture, stunning landscapes, and warm hospitality have long attracted a multitude of celebrities from around the globe. From political figures to fashion icons, many have been captivated by the country’s unique charm.
- Winston Churchill: The former British Prime Minister visited Morocco in 1935, where he met King Mohammed V and explored the cities of Tangier and Marrakech.
- Yves Saint Laurent: The renowned French fashion designer purchased a property in Marrakech in the 1980s, drawing inspiration from Moroccan culture for many of his collections.
- Cristiano Ronaldo: The Portuguese football star visited Morocco in 2018 to inaugurate a sports complex in Tangier, receiving an enthusiastic welcome from fans.
- Robert De Niro: The American actor attended the Marrakech International Film Festival in 2006, where he was honored for his illustrious career.
- Naomi Campbell: The British supermodel has visited Morocco multiple times and organized her own fashion show in the Moroccan desert in 2019.
- David Beckham: The English football legend visited Morocco in 2011 for a perfume advertisement shoot and was greeted by a crowd of enthusiastic fans.
- Johnny Depp: The American actor filmed scenes for “Pirates of the Caribbean: Salazar’s Revenge” in Morocco in 2015 and was spotted shopping in Marrakech’s local souks.
- Michelle Obama: The former U.S. First Lady visited Morocco in 2016 to promote girls’ education and was welcomed by King Mohammed VI and Princess Lalla Salma.
- Martin Scorsese: The acclaimed American director filmed parts of his movie “Silence” in Marrakech and Casablanca in 2016.
- Michael Jordan: The NBA legend explored Marrakech and Rabat in 2023, including a visit to the Dar El Bacha Museum of Confluences, joining a growing list of celebrities experiencing Morocco’s diverse culture.
Testimonials from International Celebrities:
- Madonna: The “Queen of Pop” has repeatedly expressed her love for Morocco. After the 2023 earthquake, she stated that she contributed to Human Appeal to support immediate relief efforts in Morocco and invited her fan network to donate to the organization.
- Cristiano Ronaldo: The Portuguese soccer star showed his support for Morocco on social media after the 2023 earthquake, demonstrating his attachment to the country.
- Lionel Messi: The Argentine forward also expressed his solidarity with the Moroccan people during tough times, strengthening the ties between Morocco and the international football community.
Impressions from Public Figures:
- Soufiane El Khalidy: The Moroccan actor and writer, known for his book “Les Riffs d’un Moroccan Rebel,” shares an authentic vision of Morocco through his work, far removed from typical clichés. He depicts his childhood in Agadir, his student life, and his experiences in Hollywood, offering a unique perspective on Moroccan culture.
Morocco Excursions

- Desert Excursion in Merzouga: Experience an unforgettable adventure by exploring the Erg Chebbi dunes on a camel, spending a night under the stars in a traditional Berber camp, and witnessing the sunrise and sunset over the desert.
- Ourika Valley from Marrakech: Located about an hour from Marrakech, this lush valley features picturesque landscapes, refreshing waterfalls, and authentic Berber villages. Visitors can hike and immerse themselves in the local culture.
- Ouarzazate and the Aït Ben Haddou Kasbah: Known as the gateway to the desert, Ouarzazate is famous for its film studios and the Aït Ben Haddou Kasbah—a UNESCO World Heritage Site. This excursion offers a glimpse into traditional adobe architecture and desert landscapes.
- Hiking in the Atlas Mountains: The Atlas Mountains provide opportunities for hiking through breathtaking landscapes, Berber villages, and verdant valleys. Whether for a day trip or several days, these excursions allow for deep immersion in local culture and nature.
- Hot Air Balloon Ride over Marrakech: For a truly unique experience, soar above the Marrakech area in a hot air balloon at sunrise. Enjoy panoramic views of the Atlas Mountains and Berber villages—often paired with a traditional breakfast and a camel ride.
- Visit to Chefchaouen, the Blue City: Nestled in the Rif Mountains, Chefchaouen is famous for its blue-painted alleys and peaceful ambiance. This excursion lets visitors discover Andalusian architecture, local markets, and the surrounding mountain landscapes.
- Discovering the Atlantic Coast Beaches: Morocco boasts stunning beaches along its Atlantic coast, particularly in Essaouira and Agadir. These excursions offer opportunities for relaxation, water sports, and savoring local seafood.
- Exploration of the Todra Gorges: Located in the eastern High Atlas, the Todra Gorges are known for their towering cliffs and crystal-clear river. Climbing and hiking enthusiasts will especially appreciate this excursion.
- Historical Sites of Fes: Fes, one of Morocco’s oldest imperial cities, features a labyrinthine medina, historic madrasas, and the famed Al-Qarawiyyin University. An excursion to Fes immerses visitors in Moroccan history and culture.
- Discovery of Tangier: Tangier, at the crossroads of Europe and Africa, offers a lively medina, historic cafés, and breathtaking views of the Strait of Gibraltar. This excursion combines history, culture, and coastal scenery.
Moroccan Food

Moroccan cuisine is celebrated for its richness and diversity, reflecting a history influenced by many cultures. It stands out for its harmonious blend of spices, dried fruits, and fresh ingredients, offering a unique flavor palette. Here are some emblematic dishes that have made this cuisine famous:
- Couscous: The quintessential national dish, couscous is made from steamed wheat semolina served with a variety of vegetables, chickpeas, and meat (lamb, chicken, or beef). Traditionally, it is served on Fridays, a day for family gatherings.
- Tajine: Tajine is a slow-cooked stew prepared in a conical clay pot of the same name. The combinations are endless: lamb with prunes, chicken with preserved lemon and olives, or spiced vegetables. The slow cooking process allows the flavors to meld perfectly.
- Pastilla: Pastilla is a sweet and savory puff pastry pie, traditionally filled with pigeon, almonds, and spices, then dusted with powdered sugar and cinnamon. Today, variations made with chicken or seafood offer a refined culinary experience.
- Harira: A signature soup, particularly popular during Ramadan, harira is made with tomatoes, lentils, chickpeas, meat, and spices. It is often served with dates and sweet pastries.
- Méchoui: Méchoui is a whole lamb roasted on a spit or in an oven, seasoned with spices and butter. The tender, juicy meat is typically enjoyed with traditional bread and salads.
- Briouates: These small, triangular pastries can be filled with ground meat, cheese, or vegetables, then fried and drizzled with honey for a sweet twist. They are often served as appetizers or during special occasions.
- Gazelle Horns (Cornes de Gazelle): Among Moroccan pastries, gazelle horns are crescent-shaped cookies filled with almond paste flavored with orange blossom water, delicately sweet and melt-in-your-mouth.
- Mint Tea: A symbol of hospitality, mint tea is ubiquitous in Morocco. Prepared with green tea, fresh mint, and sugar, it’s served throughout the day and often accompanies social gatherings.
Moroccan Hospitality

Moroccan hospitality is a tradition deeply rooted in the country’s culture, reflecting the warmth, generosity, and friendliness of its people. This hospitality manifests in various ways, offering visitors an authentic and memorable experience.
- Mint Tea: A Symbol of Welcome: Offering mint tea is one of the most emblematic expressions of Moroccan hospitality. Carefully prepared, this tea is served at all hours and symbolizes conviviality and sharing. Whether in a home, an inn, or a riad, hosts generously offer this traditional beverage to their guests.
- The Warm Welcome of Moroccans: Moroccans are known for their kindness and genuine desire to make visitors feel at home. Their hospitality goes beyond simply serving a cup of tea—it embodies a sincere care for the guests’ well-being.
- Sharing Culture and Traditions: Moroccans love sharing their rich cultural heritage with visitors. Whether through invitations to family celebrations, weddings, or local festivals, travelers often have the opportunity to immerse themselves in Moroccan traditions. These experiences help forge strong community bonds and foster a better cultural understanding.
- International Recognition of Moroccan Hospitality: Morocco is frequently praised for the warm welcome extended by its people. According to a ranking by LILIGO, the country ranks among the most hospitable nations in the world, showcasing the inherent spirit of Moroccan hospitality.
In short, Moroccan hospitality is much more than just a tradition; it reflects a culture rich in values of sharing, respect, and generosity. This genuine kindness leaves a lasting impression on everyone fortunate enough to visit Morocco.
Testimonials
- Exceptional Welcome in Moroccan Establishments: Many visitors have been impressed by the warm reception in hotels and riads throughout Morocco. For instance, one traveler who stayed at Selman Marrakech noted: “Very good welcome by Rédouane at Selman Hotel, top-notch service with the discovery of the place and their ritual with very good hospitality.” (TripAdvisor)
- Warmth and Human Connection: Moroccan hospitality is not limited to tourist establishments—it’s also evident in everyday interactions with locals. One traveler recounted their experience during a 7-day tour in southern Morocco: “Whether it’s the beauty of the landscapes, the very warm welcome of the Moroccans, or their delicious cuisine flavored with spices.” (TripAdvisor)
- Authentic Culinary Experiences: Moroccan restaurants, both in Morocco and abroad, are often praised for their warm hospitality. For example, a customer of the restaurant L’Etoile du Maroc in France mentioned: “A warm welcome worthy of Moroccan hospitality; the team is friendly and especially attentive to the customers’ needs.” (TripAdvisor)
- International Recognition of Moroccan Hospitality: Even outside of Morocco, Moroccan hospitality is celebrated. A visitor to Ryad Mogador in Liège, Belgium, testified: “Extremely warm welcome and attentive to even the smallest desires. Opportunity to taste couscous (with various meat accompaniments)…” (TripAdvisor)